{"id":1898,"date":"2017-10-03T08:26:28","date_gmt":"2017-10-03T08:26:28","guid":{"rendered":"https:\/\/mz.stagingview.co.uk\/?p=1898"},"modified":"2018-05-25T11:56:37","modified_gmt":"2018-05-25T11:56:37","slug":"7-store-audio-visual-trends-add-brand-strategy-quarter","status":"publish","type":"post","link":"https:\/\/mz.stagingview.co.uk\/?p=1898","title":{"rendered":"7 in-store audio visual trends to add to your brand strategy this quarter"},"content":{"rendered":"

Keeping your brand relevant to the digitally savvy consumer is no easy task, and for retail brands, the challenge is even more acute. How do you elevate the in-store shopping experience to ensure customers come back again and again? Is there truth in the retail design theory that audiovisual technology is the key to today\u2019s in-store shopping experience? If this is true, how do brands stay ahead and remain relevant?<\/p>\n

With rapid advances in AV technology, MediaZest engineers<\/a> have done their own research and curated some key trends that brands can embrace.<\/p>\n

    \n
  1. OLED & QLED<\/strong><\/li>\n<\/ol>\n

    This technology brings your brand to life in-store on screen, with the highest quality resolution. This is good news for brands. Even better news is that they are readily available and are getting more efficient.<\/p>\n

      \n
    1. New Screen Shapes<\/strong><\/li>\n<\/ol>\n

      With manufacturers introducing new and varied shaped screens, thanks to thinner and lighter technology, there are few in-store spaces that are off limits. Now you can turn dead spaces, like a pillar or an area above shelving, into something more interesting.<\/p>\n

        \n
      1. LED Revolution<\/strong><\/li>\n<\/ol>\n

        It\u2019s all happening in the boardroom, with manufacturers like Leyard pushing to replace boardroom projectors with ultra light LED tiles. Other manufacturers are focusing on easy-to-install options, too.<\/p>\n

          \n
        1. Laser Projectors Go Large<\/strong><\/li>\n<\/ol>\n

          Large venues can also keep ahead of the game with new laser projectors from brands such as Panasonic and Casio.<\/p>\n

            \n
          1. Short Throw Projectors<\/strong><\/li>\n<\/ol>\n

            Good news for trade show booth designers: now you can create even bigger images in tighter spaces. New improved short throw models are super bright and can help to make your message stand-out.<\/p>\n

              \n
            1. Product Comparison Technology<\/strong><\/li>\n<\/ol>\n

              Manufacturers are finding novel ways to get brands closer to the customer by offering side-by-side product comparisons, thus giving potential consumers the data they want and need to make an informed decision.<\/p>\n

                \n
              1. Collaboration Technology<\/strong><\/li>\n<\/ol>\n

                Long dominated by software companies, hybrid technology that enables physical touch, data visualisation and object recognition is now within reach for avant-garde brands.<\/p>\n

                Wherever you are in your in-store digital journey, elevating the shopper experience matters more than ever today. Talk to AV technology experts<\/a> to get the latest update on solutions that are right for your budget and brand.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

                Keeping your brand relevant to the digitally savvy consumer is no easy task, and for retail brands, the challenge is even more acute. How do you elevate the in-store shopping experience to ensure customers come back again and again? Is there truth in the retail design theory that audiovisual technology is the key to today\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":1900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[29,25,24,28,26,27],"class_list":["post-1898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insight","tag-av-solutions","tag-digital-signage","tag-mediazest","tag-retail","tag-retail-banking-digital-transformation","tag-retail-transformation"],"yoast_head":"\n7 In-Store Audio Visual Trends | Media Zest AV Solutions Experts<\/title>\n<meta name=\"description\" content=\"From OLED, short throw projectors to collaboration technology check out the latest audio visual trends powering retail in-store customer experiences.\" \/>\n<meta name=\"robots\" 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