Sep 20, 2024 | Industry Insight
In-store marketing is key to influencing purchase decisions and encouraging spending. There are various ways you can engage with customers within the physical retail environment and guide their behaviour, such as displays, product placement and interactive...
May 15, 2019 | Industry Insight
We’ve seen the first phase of digital in retail settle and it has touched every vertical – clearly the importance of making digital part of the in-store experience cannot be underestimated. But what’s the next step? Introducing powerful retail analytics to measure...
Feb 1, 2019 | Industry Insight
Today’s consumers move constantly between the virtual and physical worlds. At some level we have all created digital twins that live in our digital alternate reality – virtual versions of ourselves made up of everything we do and have done online. Our virtual...
Aug 10, 2018 | Industry Insight
Having completed a large number of industry-leading AV solutions projects for some of the worlds most recognised brands, MediaZest’s CEO Geoff Robertson shares his insights on the latest trends in the industry. Geoff is passionate about the intelligent use of digital...
Jul 9, 2018 | Industry Insight
In a recent article Ben Silbermann, CEO of Pinterest, discussed the powerful role of visual discovery and how this is set to change the way consumers engage in retail stores. Silbermann referenced his childhood experience of visiting malls not just as a place to shop...
Mar 2, 2018 | Industry Insight
How using smarter signage in-store can help you learn more about your customer With the omnipresent nature of technology, there is a vast opportunity for retailer brands to utilise some of the most advanced AV systems tools to improve in-store performance. This...
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